The Pakistan Super League has partnered with Facebook to show all the remaining 20 games of the sixth edition, live on the social media platform through their Facebook Paid Online Events feature. The matches would be reached in non-broadcast regions of the world where sports fans can watch the game at a nominal fee, generating more fans as well as more sources of revenue for both the PSL and the Pakistan Cricket Board.
Facebook Paid Online Events will help the Board monetize the matches by requiring fans to pay a nominal one-time sign-up fee to access the live broadcast. The broadcast can then be watched anytime.
Policy Lead Pakistan for Facebook, Sehar Tariq, while speaking on the partnership said, “We are excited to partner for HBL PSL this year. The league has gained popularity around the world.” “With support from PCB, we have been able to connect HBL PSL's global fan base to view their matches around the world while also supporting PCB to build a new revenue stream and support their business,” she added.
Originally slated to begin from June 1, the postponed season which has now been shifted from Karachi, Pakistan to Abu Dhabi, UAE will begin on June 9 with Islamabad United taking on Lahore Qalandars at the Sheikh Zayed Stadium.
“We hope that Paid Online Events will enhance the experience of the HBL PSL for all cricket lovers across the world,” Triaq said while hoping for a smooth journey on Facebook for cricket fans, especially those of the PSL and Pakistan team and its players.