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Rajiv Shukla Reveals When Team India’s New Jersey Sponsor Will Be Announced

Rajgeeta Yadav

Rajeev Shukla gives update on team India's jersey [Source: AFP]Rajeev Shukla gives update on team India's jersey [Source: AFP]

The Indian team is currently without a jersey sponsor because the BCCI ended its deal with Dream11. This happened after the government passed the Promotion and Regulation of Online Gaming Bill, 2025, which bans the promotion of real-money gaming. Since Dream11 falls under that category, the agreement had to be cancelled.

Because of this, Team India is playing Asia Cup without any sponsor logo on their shirts. The deal with Dream11 was worth ₹358 crore per year, but it had to be cut short due to the new law.

BCCI To Finalise Team India’s Jersey Sponsor Soon

Now, BCCI vice president Rajiv Shukla has said that the search for a new sponsor is already underway. The bidding process will close on September 16, and the new sponsor should be finalised within two to three weeks. 

He added that many companies are interested, but no clear frontrunner has been identified yet.

"The tender process has been released and there are a lot of bidders. We will tell you after it's finalised. I think it will be finalised in 15-20 days," said Shukla at an event organised by realtors' apex body CREDAI here.

At the same time, the BCCI has introduced stricter rules for sponsors. Companies involved in betting, real-money gaming, cryptocurrency, or alcohol will not be allowed to bid. Moreover, only financially strong and credible companies will qualify, because the BCCI wants to avoid any controversy.

Meanwhile, Shukla also spoke about the GST hike on IPL tickets. Since the tax has been raised to 40%, the same as casinos and race clubs, a ₹500 ticket will now cost ₹700, while a ₹2,000 ticket will go up to ₹2,800. However, regular international and domestic matches will still attract only 18% GST. 

"I am seeing that a lot of common people come to watch IPL. It will definitely have an impact. But I am hopeful that a lot of people will come to watch IPL," he said.

For those interested in bidding, the last date to buy the tender documents is September 12, while the final proposals must be submitted by September 16.