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Rinku Singh Invests INR 1.9 Cr In Gaurav Taneja's BeastLife At INR 120 Cr Valuation

Jatin

Rinku Singh has stepped into the startup arena [Source: @BestMediaInfo/x.com]Rinku Singh has stepped into the startup arena [Source: @BestMediaInfo/x.com]

Rinku Singh isn’t just finishing matches anymore as he is now setting the tone in the business world too. The Kolkata Knight Riders (KKR) batter, who has been in fine touch in IPL 2025, has now padded up for a new innings off the field.

Rinku Singh Turns Investor With BeastLife In A Deal Worth INR 1.9 Crore

Rinku Singh has invested INR 1.9 crore into BeastLife, a homegrown sports nutrition brand, at a whopping valuation of INR 120 crore.

And this is not one of those silent investments either, Rinku is all in, backing the brand not just with his money, but also with his voice and vision.

 “It’s not just about supplements, it’s about creating the finest products with top-quality ingredients, backed by science and integrity,” said Rinku in a press release that confirmed the partnership.

“What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support," added the KKR star.

BeastLife, co-founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, has quickly become a player to watch in the fitness space. Based in Gurugram, the company offers a wide range of performance-focused products, from whey protein and creatine to BCAA and multi-vitamins. They even have a roti protein mix.

The numbers speak for themselves. BeastLife has already raked in INR 50 crore GMV in just over a year with a positive EBITDA and is currently clocking an Annual Recurring Revenue (ARR) of INR 80 crore GMV, all while keeping performance marketing spend at just 15%.

Before Rinku jumped on board, the brand had also raised $479K in an angel round with equity split between:

  • Gaurav Taneja: 40%
  • Raj Vikram Gupta: 15%
  • Mamaearth’s co-founder Varun Alagh: 30%
  • ESOP pool: 15%

BeastLife is going head-to-head with some of the biggest names in the fitness industry like MuscleBlaze, Optimum Nutrition, GNC and The Whole Truth. But with smart positioning, science-backed products like Pro Concentrate Whey with Ultrasorb Tech, and now Rinku’s star power, they are making a name for themselves.

Rinku’s IPL 2025 Form Mirrors His Business Moves

While he is investing in gains off the field, Rinku Singh has been in fine touch in IPL 2025 too. The KKR finisher has smashed 114 runs in 5 innings at a strike rate of 167.64, showing once again why he’s a fan favourite and a match-winner.