The Kings XI Punjab have changed their name to Punjab Kings ahead of the IPL 2021 mini auctions and have rebranded their team logo.
Going into the IPL mini auction scheduled to be held on 18 February 2021, the Punjab franchise has the highest purse remaining with an amount of Rs 53.20 Cr.
They had earlier released Glenn Maxwell, Sheldon Cottrell, Mujeeb Zadran, Hardus Viljoen, James Neesham, Krishnappa Gowtham, Karun Nair, Jagadeesha Suchith and Tejinder Singh Dhillon.
Mohit Burman, who is vice-chairman at Dabur India Pvt. Ltd said that the plans for changing the name of the franchise has been in works for one year. "We put it to research, both with fans and with closed groups and have finally arrived at the new name," Burman told ESPNcricinfo. "The idea behind the new name is to add a fresh look and a fresh feel to the franchise. As with any product/service, everything has its own life cycle and we believe given the changing ethos and the audience taste we thought it was apt for the brand to go through a complete new refresh."
Speaking about the new brand identity, team CEO Satish Menon said: “Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself.”
“The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honors the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams.”