MX Takatak has partnered with seven Indian Premier League teams who are featuring in the 2021 edition of the tournament to show their content from net practice to all the behind-the-scenes moments. MX Takatak is owned by the Times Group.
The teams that have partnered with the app are Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad and will have their official handles on it.
Delhi Capitals chief executive officer Vinod Bisht in a statement has said that this will provide an opportunity to the franchise to have an interaction with the fans.
“This association (with MX TakaTak) provides us yet another way to engage with our fans by giving them the opportunity to express themselves in new and creative ways," Bisht said in a statement.
Chandni Malhotra, general manager, strategic partnerships and alliances, Rajasthan Royals, said that this partnership will enhance and expand the mediums of providing more entertainment to the fans of the franchises.
“This specially curated partnership with MX TakaTak is a step in the direction of expanding our mediums of providing that entertainment to our fans directly on to their mobile phones," she said.
Karan Bedi, CEO - MX Player and MX TakaTak has expressed delight on providing entertainment to the diverse fan base. “We’re thrilled to be celebrating India’s national obsession on our platform as the official short video partner of the 7 teams. Our aim has always been to entertain our diverse user base and through this innovative association,” he said.
The IPL 2021 begins on Friday with RCB locking horns against MI in Chennai in the opener.