The famous Rice Bran cooking oil product Fortune has been trending in the country since its brand ambassador and BCCI President Sourav Ganguly had been admitted into a hospital with a heart ailment. The cooking oil claimed to be the best for cholesterol control while it's brand ambassador’s artery got blocked.
This did not go down with people and as a result, the product was badly trolled and as a precautionary measure, Adani Wilmar, the company that manufactures Fortune Rice Bran oil decided to discontinue the tv commercials on an immediate basis. People speculated that it means an end of Ganguly’s association with Fortune Oil. However, now the Deputy CEO of teh company has confirmed that Ganguly has not been removed from teh ad.
“Rice Bran is one of the healthiest oils in the entire world. It contains natural antioxidants. The Gamma Oryzonal present in the oil reduces cholesterol and improves the lipid profile. Sourav is our Brand Ambassador for this product. However it is no medicine but just a cooking oil and it should be kept in mind,” Mallick was quoted as saying by Times of India.
“There are several factors that contribute to heart issues including dietary and hereditary problems. Sourav is our brand ambassador and he shall continue to be so. We have taken a temporary break with our TV commercials and we will sit with Sourav once again and decide on how to go about things forward,” teh CEO added pacifying fans of the 48-year-old former India skipper.
The Woodlands hospital, where Ganguly had been admitted, said that Dada would be soon discharged and his condition would be monitored at home for a short span.
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