India’s E-Sport giant Mobile Premier League has been announced as the new kit sponsor and official merchandise partner for the Indian Cricket Team by the Board of Control for Cricket in India (BCCI), the cricket administering body in the country.
As part of a three-year deal under the newly-inked strategic partnership, MPL Sports would have the right to sell India’s (Senior Men’s Team, Senior Women’s Team, and U-19 Teams) official merchandise starting from November 2020 to December 2023. MPL Sports’ association with BCCI begins with upcoming India’s tour of Australia, 2020-21, which will see India sport the jerseys with MPL’s logo as the sponsor.
On this occasion, Jay Shah, Honorary Secretary of BCCI was hopeful that the new partnership would usher a new era where the Indian cricket team merchandise could reach every fan. “The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally,” he said.
Sourav Ganguly, President, BCCI was excited with the deal and stated, “We are delighted to announce MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans.”
Commenting on the partnership, Abhishek Madhavan, SVP Growth, and Marketing for MPL and MPL Sports said that India is an under-tapped market in merchandise distribution and his company would like to explore it in partnership with BCCI. “India is a market with a billion cricket fans and we see a lot of potential. We hope to partner closely with the BCCI and take all kinds of team India merchandise to the masses - with offline as well as online distribution at affordable prices,” he said.
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